Building Sales Excellence

The Right Standards

If there's one thing dealerships don't lack, it's data. In fact there's so much data that managers can't focus enough to make the changes they want. How many times have you rolled out a new program or process only to see it die of a slow death. Your team doesn't see your vision, or understand your desire. We find this problem at most every dealer. BSE will help you focus on the impactful, roll it out successfully and provide you the KPI's that really matter.
Onboard Training
Choose Your Training Program

Onboard Training

Training takes on a new look to meet your individual dealerships’ training needs. Whether, online, in-dealership, or a hybrid approach, BSE...

We Love Our Clients
Always Forward

We Love Our Clients

A wide range of product and services to assist in making the right decision for your dealership

Business Strategy
The Best Corporate Culture

Business Strategy

We think differently and challenge the retail norm to affect change

Our Product Portfolio

We help dealers find long-term change by cutting through the data and focusing on a limited number items that will transform their operation. We partner with dealers, discovering their unique barriers to performance and provide customized in-house solutions at a price that makes sense for the dealer.


When customers can easily answer inventory and budget questions, trust is established.

When a dealer knows what’s essential to a customer, the conversation becomes relevant. That’s why Sales-IQ provides the real-time...



Service-IQ A new kind of customer engagement system.

SERVICEiQ delivers service customers with a true offer to upgrade or sell their current vehicle. The custom offer automatically calculates the...



A BDC service that develops business

We visit a lot of dealerships and one common problem we hear is staffing, managing, and the cost to operate a BDC in the dealership. BDC’s...


BSE Adrenaline

Get a shot of Adrenaline for your dealership

We provide sales and training campaigns to help sales teams become impactful. While simultaneously providing the dealership with an immediate...


BSE Drive

We deliver customers - not leads

Technology has come a long way. But, in today’s market, dealers are provided leads that they have to endlessly chase, hoping to turn them...


Dealership New Hire Training

New-hire training and development

Studies have revealed that about 76% of dealers have hired people without any automotive experience. We find a common thread that dealers hire...


BSE – 4DX Four Disciplines Of Execution

Our annual long-term platform that's setting new standards

We believe in changing the automotive sales industry by transforming sales teams and removing anxiety from the consumer.


BSE Engage

Our training platform with a twist. BSE makes calls too.

It begins with activating and scrubbing your database. Then BSE builds a workflow automation platform that your customers can easily navigate and...


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We Love Or Clients

We Make Impactful Changes

Professional solutions for your dealership.

We provide easy support and are co-op compliant with OEM programs.
Satisfied Clients
Automotive-leading experience
Successful Campaigns
Automotive-leading experience
Clients Welcome Us Back
Automotive-leading experience

Dealership Solutions

Complex Change

Finding Solutions that fit your dealership is difficult. We partner with our dealers to find the right solutions

Sales Campaigns

Increase In Sales
Marketing campaigns help sales teams practice new skills. Dealers get added volume and profits.

Training and Education

Impactful Change

Positive impactful training with long-term results is our mission for your teams, dealership and consumers.

Management Consulting

Transforming Dealerships

We spend thousands of hours working with dealers finding answers to growth, culture and corporate health.


Testimonials from our customers who are inspired by our services
and made the decision to execute significant changes
in a continually changing automotive market
Jacob Shepard

I would like to recognize BSE customized training and how it keeps my staff focused on our targeted culture change. As well, reaching my veterans and new-hires alike. I would highly recommend them to any organization. They accomplished every milestone and objective I needed to achieve. I look forward to our continued relationship with BSE.

Jacob ShepardGeneral Sales Manager
John Hastings

The quality of the BSE campaigns is simply amazing. We hit our OEM objective on day three of our campaign. We have begun our transformation and needless to say, we had a record month in units and profits!

Ryan DeNooyer

We just completed transforming our dealership with BSE. It's been quite a ride and we weren't exactly sure how to make the necessary changes we wanted to see in our dealership. We invited BSE to study our processes, our teams, and systems. We had some tough conversations on what we were prepared to do to achieve the culture change we wanted to have in our store. BSE helped us make the changes to stay ahead of the competition. We are thrilled with the results and we just signed with BSE for year two!

Ryan DeNooyerDealer
Keith Sneddon

I highly recommend BSE to anyone who is in search of new ideas, quality products, and world-class support. The managers enjoyed the focus with the staff and tying it together with daily habits for the managers and sales teams, making it easy for us to follow our new processes. Thank you for your time and effort toward our project. I can't wait to have you back!

Keith SneddonGeneral Manager

Our Staff

We work hard to help you make the changes to stay ahead of the competition.
Jim Brennan
Jim Brennan
Managing Partner
Jim is a visionary leader with the proven ability to drive the bottom line in the right direction without the narcissism and/or carnage often...
Mark Franceschi
Mark Franceschi
Managing Partner
Experienced Executive Director with a demonstrated history of working in the automotive industry. Skilled in Negotiation, Operations Management...

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We love talking to dealers and having an open discussion on how the automotive business is evolving.

    Our Clients

    Valued clients that have worked hard to change the culture in their dealership
    Arnie Bauer Buick GMC Cadillac
    Benson Auto
    Broadway Auto Group
    Cadillac of Naperville
    Dave Gill Chevrolet
    Denooyer Chevrolet
    Fucillo Auto Group
    Gandrud Chevrolet
    Koehne Chevrolet Buick GMC
    LaRiche Chevrolet
    Les Stanford Chevrolet Cadillac
    Luther Brookdale Chevrolet
    Matt Saxe Chevrolet Buick
    Metro Ford
    Nissan 112
    Omera Buick GMC
    Palmen Cadillac
    Parkway Toyota