Testimonials from our customers who are inspired by our services
and made the decision to execute significant changes
in a continually changing automotive market
Jacob Shepard

I would like to recognize BSE customized training and how it keeps my staff focused on our targeted culture change. As well, reaching my veterans and new-hires alike. I would highly recommend them to any organization. They accomplished every milestone and objective I needed to achieve. I look forward to our continued relationship with BSE.

Jacob ShepardGeneral Sales Manager
John Hastings

The quality of the BSE campaigns is simply amazing. We hit our OEM objective on day three of our campaign. We have begun our transformation and needless to say, we had a record month in units and profits!

Ryan DeNooyer

We just completed transforming our dealership with BSE. It's been quite a ride and we weren't exactly sure how to make the necessary changes we wanted to see in our dealership. We invited BSE to study our processes, our teams, and systems. We had some tough conversations on what we were prepared to do to achieve the culture change we wanted to have in our store. BSE helped us make the changes to stay ahead of the competition. We are thrilled with the results and we just signed with BSE for year two!

Ryan DeNooyerDealer
Keith Sneddon

I highly recommend BSE to anyone who is in search of new ideas, quality products, and world-class support. The managers enjoyed the focus with the staff and tying it together with daily habits for the managers and sales teams, making it easy for us to follow our new processes. Thank you for your time and effort toward our project. I can't wait to have you back!

Keith SneddonGeneral Manager
Our Valued Relationships

Our Partnerships and Clients

David Cottrell says ``Teamwork is connected independence.`` That's exactly what we believe at BSE. We work with our partners and clients helping them reach their goals within their framework . We challenge our partners and dealers to think differently and identify the real problems and together find solutions that work, for the long-term...
Advanced Work Vans
AllCall Business Development Center
Arnie Bauer Buick GMC Cadillac
Automobile Dealer Association Metro Milwaukee
Benson Auto
Bob Rorhman Kia
Broadway Auto Group
Cadillac of Naperville
Dave Gill Chevrolet
Denooyer Chevrolet
Fucillo Auto Group
Gandrud Chevrolet
Koehne Chevrolet Buick GMC
LaRiche Chevrolet
Les Stanford Chevrolet Cadillac
Lighthouse Marketing Services
Luther Brookdale Chevrolet
Lynch Chevrolet
Man Marketing
Matt Saxe Chevrolet Buick
Mauer Chevrolet
Metro Ford
Mike Terry Auto Group
Mills Chevrolet
Nissan 112
Omera Buick GMC
Palmen Cadillac
Parkway Toyota
Williams Kia
Building Sales Excellence

Solutions For Dealerships

If there's one thing dealerships don't lack, it's data. In fact there's so much data that managers can't focus enough to make the changes they want. How many times have you rolled out a new program or process only to see it die of a slow death. Your team doesn't see your vision, or understand your desire. We find this problem at most every dealer. BSE will help you focus on the impactful, roll it out successfully and provide you the KPI's that really matter.
Sales Training
Online sales training with live sessions included for $299 p/rooftop no contracts no hassles.

Sales Training

Training takes on a new look to meet your individual dealerships’ training needs. Whether, online, in-dealership, or a hybrid approach, BSE...

BSE Adrenaline
Get a shot of Adrenaline for your dealership. Get an extra Saturday in Your month.

BSE Adrenaline

We provide sales and training campaigns to help sales teams become impactful. While simultaneously providing the dealership with an immediate...

4DX Evolution
Changing Culture Is Difficults For Most Dealerships Because It Requires You To Think Differently.

4DX Evolution

It begins by challenging everything. Why do we do the things we do, and does it improve our operation and company? You can’t commit to...

Our Product Portfolio

We help dealers find long-term change by cutting through the data and focusing on a limited number items that will transform their operation. We partner with dealers, discovering their unique barriers to performance and provide customized in-house solutions at a price that makes sense for the dealer.


When customers can easily answer inventory and budget questions, trust is established.

When a dealer knows what’s essential to a customer, the conversation becomes relevant. That’s why Sales-IQ provides the real-time...



Service-IQ A new kind of customer engagement system.

SERVICEiQ delivers service customers with a true offer to upgrade or sell their current vehicle. The custom offer automatically calculates the...


BSE Adrenaline

Get a shot of Adrenaline for your dealership. Get an extra Saturday in Your month.

We provide sales and training campaigns to help sales teams become impactful. While simultaneously providing the dealership with an immediate...


BSE Sales Academy

Automotive-leading experience and services

Real-time training focused on helping sales-teams develop daily disciplines and processes making your team impactful and productive.


4DX Four Disciplines Of Execution

We learn strategies that we never execute. 4DX changes everything

Searching for long-term results? BSE Consulting develops customized programs focused on creating long-term impactful changes. We bring fresh ideas...


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We Love Or Clients

We Make Impactful Changes

Professional solutions for your dealership.

We provide easy support and are co-op compliant with OEM programs.
Satisfied Clients
Automotive-leading experience
Successful Campaigns
Automotive-leading experience
Clients Welcome Us Back
Automotive-leading experience

Dealership Solutions

Complex Change

Finding Solutions that fit your dealership is difficult. We partner with our dealers to find the right solutions

Sales Campaigns

Increase In Sales
Marketing campaigns help sales teams practice new skills. Dealers get added volume and profits.


Impactful Change

Positive impactful training with long-term results is our mission for your dealership and consumers.


Transforming Dealerships

We spent thousands of hours working with dealers finding answers to growth and culture change.

Our Leadership

We work hard to help you make the changes to stay ahead of the competition.
Jim Brennan
Jim Brennan
Managing Partner
Jim is a visionary leader with the proven ability to drive the bottom line in the right direction without the narcissism and/or carnage often...
Mark Franceschi
Mark Franceschi
Managing Partner
Experienced Executive Director with a demonstrated history of working in the automotive industry. Skilled in Negotiation, Operations Management...

Request a Free Consultation

We love talking to dealers and having an open discussion on how the automotive business is evolving.