Principles of Persuasion
There are six basic principles and knowing them isn’t enough. Salespeople need to bring their own experience and stories to their conversations. Customers buy from people they Like, Trust and Respect. These six principles are the foundation in becoming credible and invaluable to customers.
BSE is complementing the strategic deliverables for companies by providing the means to implement and execute company goals, a change in culture and focusing on the key kpi’s that creates a paradigm shift.
What Makes BSE Unique
Why do companies invest money and resources in training only to shelve them within a year?
It’s because most training programs are rolled out with people who can train the material but can’t execute the material, because when it comes to actually performing , they don’t have the expertise to execute. Teachers teach and salespeople sell. We do both.
BSE will train sales teams and then stay with them to execute the training materials. We get in the trenches to help sales teams see the benefits on “how” to execute the new skills they just learned.
Training is not an event it’s a journey!
Why BSE
We don’t train and then walk away for your team to execute. We stay with your team, work side by side in the trenches executing their newly learn skills. Our trainers have on average over 17 years experience and all of them are high performers, driven and life-long learners.
Focus on Leading Measurements
Most companies are focus on what’s sold and how much did they make. Don’t get us wrong, knowing what selling is critical in business. But if increased growth is the goal businesses need to measure the activities creating growth. Leading measurements will change the way you look at your business.
Management Development
Sales rises and falls on leadership. Managers are busy, too busy in fact to train their sales staff. Sure, they may have weekly training meetings to talk about processes or systems that need improvement. But, no one is working with the sales teams on how to improve their skill sets and answer the question “why can’t I get my salespeople to connect with more customers, or make appointments every day?”
Standards and Expectations
Every sales training program we see from our clients has a major hole. Companies spend time, money and resources training their team and once training is done, salespeople don’t know whats expected of them. Such as, how many phone calls are required or how many connections do they have to make each week. Standards and expectations are critical for clarity for salespeople.
Why Choose Us
Our training pays for itself
BSE runs an event during our training for salespeople to execute the newly acquired skills.
We get in the trenches with your sales teams.
Training is only effective if it is used quickly and often. We put the the skills to use immediately
Training Is A Journey
We go deep with our training. It’s not what a salesperson does that makes a difference. It’s getting them to buy-in. That is only accomplished by changing human behavior. If the y understand the why’s, salespeople will buy-in.