Welcome to BSE
Training Is A Journey – Not an Event
Why do companies invest in all sorts of programs only to shelve them? Because nothing improves. Sales don’t increase and revenues don’t grow. The results – leaders have the same problems to overcome as they had last week, last month and last year.
Driving impactful change is difficult. Selling cars, boats, motorcycles or other high priced products, require honest conversations most companies struggle, having internally, because emotion becomes a part of the conversation, which often leads to blame. That’s where we come in. Creating a change in culture requires a partner who can see beyond what leaders don’t because of the blind spots that develop over time. The simple truth is, the managers daily whirlwind (your job) is most likely to blame. Managers get caught up in reports, meetings, crisis, deadlines, data, emails, phone calls, the list is virtually endless.
BSE will get your sales team on track. Maybe your dealership could benefit by having a Sales Event and a Training Event at the same time. We don’t just talk about sales then walk away. We put our programs into action by working side by side with your team – and we make you a lot of money at the same time.
Our core principles are Education and Execution. We are experts in execution. If you can’t execute a plan, sales teams don’t grow and profits fall.
Leaders will see an immediate renewed confidence in their teams as they will no longer rely on hope.
Automotive Sales Training – Event Sales
When sales teams finally learn to focus and master the right principles and disciplines, growth organically happens. Sales teams learn how to sell more cars, boats or motorcycles.
How many times have salespeople been told to go call their customers and make some appointments? Then after you check in on their progress, you generally hear zero progress, The question sales managers need answering is – if salespeople know that connecting with more customers means the more sales they make – why don’t they put the effort in connecting with more customers? The answer is simple – they don’t see the value.
The large part of the problem is salespeople haven’t been taught “how” to make prospecting calls. There’s a simple science to all sales calls and with tiniest of practice, salespeople will make the first step in having meaningful conversations.
These principles will not only change your sales teams, it will change the way you run your company.
93% Invite Us Back – Because We Sell Cars
Daune D,
- Holz MotorsMy company is in a competitive industry with fierce competition. Our sales team had become stale and keeping up with previous years performance has been a challenge. So after much debate, we decided to reach out to BSE since they were recommended by an associate of mine. I would like to recognize BSE’s customized training and how it keeps my sales team focused with our targeted culture change, as well as how they helped us realize the deliberate actions we needed to make to reach our desired culture change. This was not training out of a box, it was customized for my company. Furthermore, for the first time in our companies history we had a plan and the principles allowing us to reach our goals. They even got the rookies and veterans to move in the same direction. I would highly recommend them to any organization looking for solutions to change the culture in their company and make the forward movement to realize real change and growth. Managers now focus on statistics that create the change we needed and employee engagement is at an all time high.
They were right when they said “Training is not an event, it’s a journey.”
Jacob T, General Manager
- Joseph ChevroletOkay, I was a great salesperson, breaking records and being on top of the leader board month after month. After years of success as a salesperson I was promoted to sales manager. Suddenly I was now running a sales team that didn’t sell like I sell. I was frustrated with my teams performance and at a loss on how to get them in improve. I had constant meetings and met with each salesperson one-on-one. But, nothing seemed to work. My team wasn’t performing. The longer this went on the more angry i got. Why would they just listen to me and sell like I do? My manager and myself tried different processes, weekly training programs, but still I wasn’t getting the results I wanted. My manager and I decided to try a Hail Mary and get an outside opinion. We contracted with BSE. They visited our offices, met with myself and my manager, then met with the sales team. They customized a training program and rolled it out with us. The way I manage now is completely different and I now enjoy helping my people grow.
Jonah W. General manager
- Romeo Group LLCMark is exceptional. His mentorship in the auto industry has taught me invaluable lessons about authentic self-representation, genuine passion, and commitment to one’s craft. His BSE Program delivers outstanding results, and his dedication to elevating those around him is evident in everything he does. Without hesitation, I would recommend Mark to anyone seeking guidance in this field.
Alec T.
- Lynch ChevroletWhen we work with BSE-USA, the trainer actually makes calls, then helps me make calls to customers to help make appointments. I have learned connecting with customers isn’t just picking up the phone or sending a text or email. calls. There’s a process, science and structure to connecting with customers. Then, I center my thoughts around the principles we were taught which is a whole different level of professionalism. In all my years of sales, I never learned the science and structure of sales or the principles. I was able to use these new skills immediately and use them every day. I am now breaking my own goals in my career and finally have the path to a career and not a job.
Jason B. General Manager
- Corporate LeasingThe impact of BSE’s training has been evident in our sales improvement metrics. Their innovative techniques and strategies have empowered our team to reach new heights of performance, directly contributing to our bottom line. To say I would recommend BSE would be an understatement. Their impact on our sales culture, team performance, and overall business trajectory has been nothing short of transformative. If you’re looking to revolutionize your sales approach and cultivate a high-performing team culture, BSE is the partner you need.
Vivian M. VP of Sales
- Advanced Work Vans
Our Services
It’s a fact that 67% of salespeople don’t expect to meet their quota this year, and 84% missed it last year. It’s no wonder google searches have increased for automotive sales training, dealership sales training and even dealership management training. The question we all should be asking, what are we going to do to help our sales teams grow and hit their sales quotas this year? Try investing in a partner that will help identify and execute real change.
Because hoping things will change is not a strategy to growth and profitability.
Phone Skills – Start Here To Sell More Cars
Phone Skills – Start Here To Sell More Cars
First knowing what type of call you’re going to make is a great start. There are 3-basic call types salespeople make to customers. Understanding the different types of calls and preparing yourself for that call will make a impactful difference in the results.
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Principles of Persuasion – Boost Sales Closing Ratios
Principles of Persuasion – Boost Sales Closing Ratios
There is a formula to get people to say yes. When salespeople learn and practice these principles they are more confident and credible.
Read more Lead and Lag Measures – Increase Profits and Focus
Lead and Lag Measures – Increase Profits and Focus
Many managers measure the historic kpi’s. Which can’t be changed. So, if you want to grow your product sales and gross profit, measure the metrics that increase the opportunities your sales teams control.
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Consistency Matters – Forget Sales Techniques
Consistency Matters – Forget Sales Techniques
People like to be consistent with their identity or sense of self image. Salespeople and managers often abandon consistency when a sale is in jeopardy. Convincing a client when there’s inconsistency in behavior or a promise is deal killer.
Read more Standards and Expectations – Impactful Automotive Sales Process
Standards and Expectations – Impactful Automotive Sales Process
Standards and expectations provides the backbone for remarkable growth.
Read more Adrenaline – Event Sales With Live Training
Adrenaline – Event Sales With Live Training
Sometimes sales teams just need a boost of Adrenaline. That’s when we our team gets in the trenches with your team. Then we create opportunities and your team does it stuff, sell!
Read moreOur Partners
We Have Partners
Not Clients
Completed Projects
Salespeople Trained
Clients Who Invite Us Back
Our Executive Team
Strategic training based in execution. If you can’t execute, then why go through the training? Our trainers don’t tell you what to do to be successful then walk away to repeat the process. Our success is your success. We work with our client partners and perform the activities your teams perform. It’s one thing to train, another to actually execute that training. We execute with you.
Mark Franceschi
Managing Partner