Every Dealer or General Manager knows the importance of attracting new customers. That’s why most companies spend a significant part of their budgets on marketing and advertising to develop customer engagement. But recent surveys show that to effectively measure customer engagement , business owners should break customer engagement into 3 catagories
- Fully Engaged
- Actively Disengaged
BSE-USA helps dealrships engage with their “indifferent and actively disengaged” customers and make connections that have substance.